Type Choice — Ashley Renshaw Logo — OUGD603

With this being by far the shortest brief I have done in this whole module, I wanted to make the most out of the skills acquired during the logo-a-day project to produce a logo in a. short space of time that fulfils the clients needs. Putting these skills to the test.

The client was very adamant on what they wanted. A simple thinly weighted logotype, no monogram, no business cards, nothing, just a logotype.

So beginning by getting a feel for what kind of typefaces he likes was a good place to start along with the feedback comments above the images: