The typeface had to be impactive and fashionable, the obvious choice was Druk as this has many ephemeral uses, however, it is used in many magazines of the same nature as shown in the previous board. So Choosing to avoid this and going with other options that have the same versatility and impact was a must.
Possible type choices:
Dharma Gothic Condensed
Prohibition
Blair ITC
Akzidenz Grotesk Pro
Feedback
Overall, the reaction to the cover experimentation was extremely positive. Allowing Ashley to have a broad selection to choose from allowed this aspect of the magazine to be dealt with in a timely manner allowing more time for the important aspects like content.
One aspect of the cover type that was ruled out early was as this particular image is very dark, the block colour type takes too much away from the image, outlining solved this issue.
The selected typeface was Dharma Gothic Condensed, for it’s sheer impact and on trend appearance.
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