Final Covers — MAN UP — OUGD603

Now that the logo had been selected it was a matter of applying it to the multiple images the client had requested:






Typeface Application

Applying the chosen logo to other images meant that the  ll needed to be changed. However it is clear upon direct comparison the typeface is heavy enough to give a strong contrast, and still be recognisable as a brand. This also opened up opportunities to use more informed colour choices such as the type for bloodline, where there is a certain sense of irony using stereotypically ‘feminine’ colours for something which suggests the opposite.

Informing the typeface like this made the client change his cover image to Bloodline, from Red, reasons being he liked how it gave more of a hint towards the context of the magazine rather than being on the more obscure side as it was previously.