Tuesday, 9 May 2017

Internal Research — MAN UP — OUGD603







Contents Page

Meeting with Ashley on multiple occasions before starting the project allowed us to discuss what he wanted the overall tone of voice and visual direction to be like.

This meant looking at various magazines, having him talk me through what he liked, what he didn’t and also what my informed opinion was on it.


Accreditation Pages

With these being the most text heavy pages in the book it was vital that they were readable and re ected the cleanliness of the images taken. After being shown a page where all of the body copy was on top of an image, I persuaded that this is not the best way to go about it as it makes the text nearly impossible to read, which for something like a credit page, is very important.


Title Pages

This was an important aspect of the magazine to the client as
this is where the credits go, and also, as the editorial aspect of
the publications was executed by other designers to their own speci cations, it is the area that ties the whole magazine together.

It was obvious that the typeface on the front cover needed to be carried through the rest to ensure the consistency he was after. However a new typeface needed to be selected for body copy to increase legibility and provide a better contrast to the extremely bold titles.

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