Instagram Culture — Research Brief — OUGD603

Ever since the launch of Instagram, brutalist architecture has become the subject of countless image uploads by millions of users, just searching the hashtag '#brutalism' comes back with hundreds of thousands of images that have been recently posted:



The interest of this kind of architecture was few and far in-between before the introduction of Instagram in 2010, with the like of @brutal_architecture, owned by Steve Hodgson, being the helm of the movement by posting images of his own and also reposting other users' images: