Social Media — Same But Different — OUGD603

Having made some great headway in the design of the posters, the client requested she wanted an image with the overlay applied to be able to create a Facebook event to promote it.

This meant halting the poster designs in order to prioritise for her, which is not a problem, as it was a good opportunity to experiment with the different ways the logo could be displayed at different sizes due to the smaller type at the bottom becoming impossible to read at a small size, especially on a screen:







Removing any unnecessary elements was the key to making it a more versatile brand.

This meant the social media campaign contained only the date, a vital part of the information:



The client was thrilled with this particular outcome, which gave me the inspiration to go on and complete the rest of the outcomes by the end of the day.