Digital Development — Same But Different — OUGD603

Consistently sending the developments to the client allowed us to make changes in real time in order to avoid any unnecessary back-and-forths that would take too much time.

Choosing a typeface: As this is a short exhibition (1 Week), the typeface didn’t necessarily need to be ‘future proof’. Opting for Druk by Commercial Type gave the designs much more versatility. Especially for the block overlay, like these examples:



Being able to combine type width styles was a huge bonus, allowing emphasis in the right places like the main title, who & where it is taking place.

Experimentation with the overlay completed:



Top Left: Too much light in the background of the image, it obstructs the type in the overlay making it unreadable.

Top Right: Too neutral, the images need to be unaltered and in their original state.

Bottom Left: Too much detail in the image, its obvious that the more abstract images are the way to go.

Bottom Right: Spot on. Apply this composition to any other images that have the same sort of execution as this (not too busy).