Online Promotion — Same But Different — OUGD603

As this is a photography exhibition, it seems apt to make the most of the community on Instagram and also utilise the new feature of multiple posts, creating a seamless image to get the audience more engaged with the online campaign.

Leaflets — Same But Different — OUGD603

This was just a case of removing the information on the front of the posters and moving it onto the back, making it much more easily communicated.

Final Posters — Same But Different — OUGD603

Having the green light form Laura to go ahead and complete the posters with the selected logo design, it was simply a case of applying it appropriately to a good amount of images, giving he a goos variety to choose when printing:



















Feedback was massively positive, pointing out that she liked the overall aesthetic and how well it gelled with her images. This means moving onto the other deliverables, like leaflets and online promotion.

Social Media — Same But Different — OUGD603

Having made some great headway in the design of the posters, the client requested she wanted an image with the overlay applied to be able to create a Facebook event to promote it.

This meant halting the poster designs in order to prioritise for her, which is not a problem, as it was a good opportunity to experiment with the different ways the logo could be displayed at different sizes due to the smaller type at the bottom becoming impossible to read at a small size, especially on a screen:







Removing any unnecessary elements was the key to making it a more versatile brand.

This meant the social media campaign contained only the date, a vital part of the information:



The client was thrilled with this particular outcome, which gave me the inspiration to go on and complete the rest of the outcomes by the end of the day.

Digital Development — Same But Different — OUGD603

Consistently sending the developments to the client allowed us to make changes in real time in order to avoid any unnecessary back-and-forths that would take too much time.

Choosing a typeface: As this is a short exhibition (1 Week), the typeface didn’t necessarily need to be ‘future proof’. Opting for Druk by Commercial Type gave the designs much more versatility. Especially for the block overlay, like these examples:



Being able to combine type width styles was a huge bonus, allowing emphasis in the right places like the main title, who & where it is taking place.

Experimentation with the overlay completed:



Top Left: Too much light in the background of the image, it obstructs the type in the overlay making it unreadable.

Top Right: Too neutral, the images need to be unaltered and in their original state.

Bottom Left: Too much detail in the image, its obvious that the more abstract images are the way to go.

Bottom Right: Spot on. Apply this composition to any other images that have the same sort of execution as this (not too busy).

Early Development — Same But Different — OUGD603

As a quick warm up, I went about drawing a brief example of what I was planning and sent it to the client:



The reason this was vital was it allowed me to spend as little time possible on this stage, getting approval to continue with this design allowed more time on the outcomes that mattered due to the short turnover that she (Laura) had given me.

Visual Inspiration — Same But Different — OUGD603

As this particular client had supplied this visual inspiration, it was made clear she wanted her designs bearing a similarity:



Digging deeper, I was able to find more on the event above and get a few more examples of how this was applied to other images:



I personally really like this technique, it is perfect for a photography exhibition as it doesn't give away too much of the image to entice the viewer to go and visit.

Same But Different — Brief — OUGD603

Final Print Submission — Leeds Print Festival — OUGD603

Overall the quality of the print came out good. However there was one slight imperfection due to a poor quality screen which was simply patched up with leftover ink. Having only one sheet of G. F. Smith definitely added pressure to get a good print, however many test prints on a cheaper stock allowed this to be avoided.

Development — Leeds Print Festival — OUGD603

Experimentation with the MIDI drum patterns was vital to gather feedback on which would be best to execute. Everyone asked agreed that the simpler execution with the least copies of the drum pattern was the most effective. Deciding to add a border as well as the song name was reflective of the repetitive nature of the song. How the first verse is also repeated at the end to essentially create some form of infinite loop, hence the 'OH NO' can be read any way left/right up/down.

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Context — Leeds Print Festival — OUGD603

After listening to the song, it is clear that there is a huge emphasis on drums within the production. The unusual 1/12 snare pattern is not something you hear in a pop song everyday. This presented a great opportunity to literally visualise the drum pattern and create something that reflects this unusual aspect of the song.

The key to a successful outcome in something like this is drawing from past experiences with Secret 7, and that is not to take too much direct inspiration from the video or any other aspects of the identity that the song has already got associated with it. Ensuring a completely original outcome that is an interpretation of your own rather than someone else's.

To get the ball rolling, analysing the drum pattern of an 8 bar sample of a high quality MP3 within Logic Pro X ensured no elements would be missed when converting into MIDI:



The BPM of the track needed to be exactly the same as the speed of the production, allowing a side-by-side comparison of the drum pattern.

Here is the outcome in audio form:

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And in visual MIDI form:

Jessy Lanza — Leeds Print Festival — OUGD603

As a day long brief, executing a sleeve design for Jessy Lanza - Oh No is a great way to get work exhibited. 

This is also a great opportunity to display the type of work that can be produced within a short amount of time, from context, to design and then through to print, yet ensuring the quality is of the highest standard.

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Presentation — EoYS — OUGD603

Notes:

Presentation Notes

Brief

• Focussed on these key points
• Drawing audience in
• Versatility in terms of how the visuals can be applied
• Finding a way to best reflect the work produced at the college

*Name*

Concept

• Name was the central point of the concept
• What better way to represent the diverse range of work than the work itself?
• Teases the audience by showing snippet of work involved
• Makes them want to find out more
• Maintaining element of mystery

Early Development

• Represented early stages of a project
• Frustrations felt within the process of creating ideas
• Then you’re hit with the big central idea (Type focussed)
• Conceptually strong
• Visuals needed refining

Honing

• After acting on Dan’s feedback
• Tried many different forms of representing the tears
• Proves the versatility of the concept
• Still didn’t quite hit the spot

Final Designs

• Cleaner, more appropriate way of showing the standard of work produced
• Sense of celebration
• Mortarboard / Confetti
• Consistency of having a central visual element that runs throughout
• Type choice provides contrast to the soft curls of the pages
• Compliments the university’s identity, similar to mosaic shape

Application

• Points back to the versatility of executions
• Could be physical

Print

• Could be represented in different colours
• For purpose of presentation we kept it consistent
• Scope for it to be shown with dedicated swatch for backgrounds

Web

• Good representation of how it still works through digital as well as print
• Maintains element of depth

Postcards

• Which we have mocked up for you

E-Invite

• Has the potential to be animated
• Which is shown in next slide

Social

• Could be applied to anything digital
• With more knowledge of animation or filmmaking
• It could look something like this:

Video

• Work printed on paper
• Shot with high FPS cameras
• Could be executed with a bit more expertise

Wayfinding

• Another way of bringing in the audience
• Makes them feel more an involvement in the exhibition

Exhibition Programme

• Another manifestation of the physical outputs

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