Ex LCA Only Studio have recently created an identity for the University of Suffolk which has been profusely blogged and has gained much attention from designers. It uses a bold stripped back approach to communicate how the university is new, however maintaining its heritage. The use of a logotype alongside a logo mark further strengthens the communication of the name as well as the consistent use of yellow throughout.
Using similar techniques within the Go Higher identity will ensure that all audiences are able to understand, which is extremely important when the brief is considered.
The posters allow one to communicate facts and figures without seeming too overwhelming, this could also be a part of the additional Go Higher collateral.
This is a somewhat less complex example to refer back to, the heavy use of primary colours delivers a somewhat youthful message in comparison to the Uni of Suffolk branding above.
This is a good contrast however, as the audience for Go Higher is very much in the middle of these two, so string a balance could essentially be the best way to go.
The use of green is an obvious way of saying 'Go', this could be utilised within the Go Higher designs to mean just that. However, the particular shade of green comes across slightly clinical and wouldn't be the most appropriate colour for use, possibly combining with another colour would rectify this however.
The above is something a little too corporate for the Go Higher identity, just as in the original logo idea's how the shield was deemed too much like a bank or something financial in various forms of feedback. This particular brand should be used as an example in terms of cleanliness, the clever use of white space works in favour of the brand and makes it easily communicated.
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