Initial Idea's — Go Higher — OUGD603

Before being influenced by any visual research, it is best to scribble some idea's that come to mind when the context of the brief is read, this also helps to eliminate the obvious and ensure that the final outcome is well-thought out and unique in comparison to other entries.



The obvious being:

• Graduation hats (Mortarboard)
• Arrows suggesting progression
• Elongation
• Books

Avoiding these visual elements will ensure something different will be produced that will stand my own designs out from others. Due to not being able to pitch the designs in person, the visual aspect of the pieces must do all of the work for you, as well as the 400 words (max) they have requested that explains your concept and reasoning — although, a pitch is not massively essential as the logo should be easily communicated.