Logotype — Go Higher — OUGD603

Following Monday's feedback, it is clear that a logotype is the way to go, after a few days of thinking about what direction to take, a customer logotype will be produced to avoid any unnecessary costs in terms of font licensing. This will be a friendly, geometric/rounded logotype based off circles and will have as little harsh corners as possible, as stated in the feedback this doesn't communicate the right message.

The logotype will follow the trend outlined in the initial idea's stage, to ensure that the brief is being answered as purely as possible, without any external influences:



Digital outcomes:



These designs received a much better reception when those around me were asked. Especially the third from right on the bottom row, so this outcome will be expanded and also a logomark that can be used at smaller sizes to combat the detail presented in the logotype.