Digital Development — Go Higher — OUGD603

After sketching basic idea's, it was then time to hop onto the computer to try and refine these idea's down slightly to present in a crit session:



This went as follows:

• Nice use of letters in monogram form
• Arrows are slightly obvious and don't communicate enough
• Shield logo's look as if they belong to a bank or something that requires trustworthiness/solidarity
• Rounded monogram (bottom row) looks too much like a designer fashion brand

This meaning it was back to the drawing board to think of something more appropriate. Perhaps using a logotype as that is what received the most positive comments in the feedback session.